SNAPSHOTS

Thursday, May 10, 2007

What do you think of the candidates' advertisements? (BATCH 1)

Interviews by Karen Marie J. Cunanan, Maria Francesca Coreen T. Frias, and Edwin Lawrence B. Joyas

BATCH 1

“It appeals to the masses but the message they send out for some ads [is] shallow and doesn't say much on what they can do for the country.” – Ma. Kristina Claudio (II AB Eu)

“It's good exposure for them, but we can’t be assured of their motives.” – Rose Monica Julia Munda (II BS Mgt-H)

“I believe it's just a mere show of lies for the people to vote for them.” – Justin Lawrence Tec (II BS MIS)

“Of course, having taste and being young, I think they suck, honestly. But I think that even credible candidates who have real and strong feelings to help the country need these ads to get noticed. I mean, if you have to work all day for a minimum wage, you wouldn't bother looking up their credentials and do[ing a] case study, so you'll most likely base your votes on first impressions and personal feelings.” – Julz Henriane Riddle (II AB Comm)

Sa lahat ng napanood, nabasa, at narinig ko, one-fourth lang ng candidates ang nag-present ng platform nila. Pasikatan lang sila, kung sino ang may mas sikat na endorser.” – Kimberly Realoza (II AB DS)

“I think the ads are propaganda with a lot of subtle and often subliminal messages. They can either be informative or misleading, depending on the audience.” – Ana Maria Felisa Mayor (III AB IS)

“In my opinion, the platforms should include what the candidates did before and what they did wrong. The problem now is they are using all these jingles, and that’s not the point of [the] election.” – Jose Mari Tuason, Professor, Department of Mathematics

Basta when it comes to ‘yung [celebrity] ads, walang kwenta ‘yun. It's all a big joke to me. Kasi aside from the fact na they'll say anything and everything to get your vote, ginagamit lang nila yung appeal ng [celebrities].” – Katherine Anne Ochoa (II BS MIS)

“Well, if the objective of the candidates is to make the people remember them, I suppose it’s quite effective if you’re talking about it, like as an ad. An example would be, you know, Pichay’s ad na everyone knows that’s an ad for Pichay. And I suppose it works, if that’s the objective.” – Finness Calacal (III AB Comm)

“I think naman they’re just trying to capitalize on mass media. I mean, you can’t get off naman with platforms or you can’t convince [people through] platforms, especially since hindi naman lahat ng nanonood educated and everything. So they’re just trying to use what’s available to them and targeting it to the context na ‘yung people na magvo-vote talaga.” – Miguel Antonio Balmaceda (IV BS Mgt)

“Iyong sa TV advertisements nila, masyadong magastos. Iyong impact ng advertisements nila halos walang sense.”Grace Savellano, Staff, Department of Information Systems and Computer Science (DISCS)

“Well, for most of them, I think they’re medyo pilit. Well, yeah, they’re trying to attract the masses. Pero well, ‘yun nga medyo pilit and I think masyado nang fake. Masyado nang fake, or manufactured, or canned ‘yung dating ... For me, the most appealing is Sonia Roco’s ad. Kasi, you know, it’s super simple. It’s super [direct] to the point. Well, I’m not voting so I’m not biased.” – Ma. Ramona Linda Fernando (IV AB Psy)

WHAT DO YOU THINK OF THE CANDIDATES' ADVERTISEMENTS? Comment and share your views with the rest of the Ateneo community!

5 comments:

anna b. said...

As advertisements, they are effective. As previews of the candidates' platforms and plans for the country, they are (mostly) stupid and shallow.

jEn said...

ayoko ng nagd-drama, i.e. yung mga naunang ads ni Tessie Aquino-Oreta.
ayoko ng gumagamit ng mga yumao na, i.e. yung ads ni Sonia Rocco at dati, yung kay Noynoy Aquino.

tungkol naman sa mga gumagamit ng mga artista, sa tingin ko, hindi na yun maaalis sa kultura ng pulitika sa Pilipinas..

sa mga boboto, kilatising mabuti ang mga kandidato. magtanong, magbasa, makbantay, makialam. be wise more than you are "practical." :)

salamat ulit, Guidon!:)

Omi said...

One word - commodification. Kaya nga kailangan ng mga celebrity endorsers e. Produkto na ang mga kandidato. At ang boto natin ang siyang bagong salapi. Nakakatuwa ngang isipin e.

I think that there should be a ceiling for campaign expenditures. The top12 spenders in TV ads spent 982million pesos. Grabe! At maraming Pilipino ang nabubuhay sa less than 50 pesos a day.

Paterno R. Esmaquel II said...

Tama ang sinabi ni Omi tungkol sa commodification, at ni Jen tungkol sa mga artista. Ang kulang kasi ay content, tulad ng sabi ni Annabueno.

Tingin ko, tulad ng sinabi ko sa reply ko kay Karl, unti-unti nang mawawala ang problemang yan ngayong Internet age. Kita nyo ang hinahanap ng mga tulad nating tumitingin sa Blue Ballot di ba -- hindi fancy commercials, kundi information. Ngayong nagiging mas demokratisado na ang sources of information, makaaasa tayo na mas magiging mulat ang mga tao kapag nauso na talaga ang Internet :D

Kaya, go Internet!

meekowr said...

I have to agree sa sinabi mo Omi. Dapat talaga may ceiling expeditures for political campaigns.
Tignan mo a, milyon ang ginagastos ng mga senatoriables tapos ano? P35,000 lang ang seweldo nila kada buwan. Kahit 6 years na silang nakaupo sa senado, hindi mababawi yan unless...

Ehem, may pork barrel at lobby funds ang mga senador. Iyon ang may milyon. Ang ginastos sa eleksyon maaaring bawiin sa mabuting paraan pero kung masama ka mag-isip...Ayan na.

Kaya hindi lang dapat boto ang binabantayan! Kapag nahalal na ang 12 senador na uupo, taong bayan ang dapat makinabang, hindi lang ang kanilang mga pamilya.